![Louis Réard invented the bikini 70 years ago. Now his label is relaunching, with styles based on the original designs Louis Réard invented the bikini 70 years ago. Now his label is relaunching, with styles based on the original designs](https://www.telegraph.co.uk/content/dam/fashion/2017/05/16/006_trans_NvBQzQNjv4BqVnjAwTi47fVqdG7We-T0elCAZ4UeUdyTNm3mbFwqtIE.jpg)
Louis Réard invented the bikini 70 years ago. Now his label is relaunching, with styles based on the original designs
![The Bikini's Inventor Guessed How Much It Would Horrify the Public | Smart News| Smithsonian Magazine The Bikini's Inventor Guessed How Much It Would Horrify the Public | Smart News| Smithsonian Magazine](https://th-thumbnailer.cdn-si-edu.com/xxXR84vrWyExaz9lKpcYZJ3HJbw=/1072x720/filters:no_upscale()/https://tf-cmsv2-smithsonianmag-media.s3.amazonaws.com/filer/85/cf/85cfb374-ac0f-424f-ae36-316c633b78e5/bikini-470-wr.jpg)
The Bikini's Inventor Guessed How Much It Would Horrify the Public | Smart News| Smithsonian Magazine
![July 5 Marks 70th Anniversary of First Bikini Design by Louis Réard in Paris - The French Touch - Quora July 5 Marks 70th Anniversary of First Bikini Design by Louis Réard in Paris - The French Touch - Quora](https://qph.cf2.quoracdn.net/main-qimg-61c173c335eeea31eea5c4d1cfe5a6b8.webp)
July 5 Marks 70th Anniversary of First Bikini Design by Louis Réard in Paris - The French Touch - Quora
Joe's Friendly Tavern Empire - On July 5, 1946, French designer Louis Reard unveils a daring two-piece swimsuit at the Piscine Molitor, a popular swimming pool in Paris. Parisian showgirl Micheline Bernardini
![2 women on the beach in the South of France, 1958. The bikini was created by French designer Louis Réard in 1946, and made popular by Brigitte Bardot in the 1950s - 9GAG 2 women on the beach in the South of France, 1958. The bikini was created by French designer Louis Réard in 1946, and made popular by Brigitte Bardot in the 1950s - 9GAG](https://img-9gag-fun.9cache.com/photo/a6KELyN_460s.jpg)
2 women on the beach in the South of France, 1958. The bikini was created by French designer Louis Réard in 1946, and made popular by Brigitte Bardot in the 1950s - 9GAG
Invent Your Image - The bikini turns 73 today. Louis Reard, french automotive engineer, introduced it at a poolside fashion show while he was running his Mother's lingerie business in 1946 after
![Image of FRENCH BIKINI, 1956. - A Model Shows Off A Bikini Designed By Louis Reard In France. Photographed In 1956. From Granger - Historical Picture Archive Image of FRENCH BIKINI, 1956. - A Model Shows Off A Bikini Designed By Louis Reard In France. Photographed In 1956. From Granger - Historical Picture Archive](https://www.granger.com/wmpix/age/rue/0081252-FRENCH-BIKINI-1956-A-model-shows-off-a-bikini-designed-by-Louis-Reard-in-France-Photographed-in-1956.jpg)